Research & Discovery – Conducted competitor analysis of top car-selling and travel platforms and carried out user interviews to uncover pain points, expectations, and preferences. Defined user personas for car buyers and travelers to guide design decisions and ensure the platform addressed real user needs.

Information Architecture & UX Design – Developed clear navigation and structured the platform into distinct sections for car listings and travel packages. Optimized booking and purchase flows to reduce friction, enhance clarity, and guide users smoothly toward conversion.

Visual & UI Design – Crafted a cohesive brand identity with custom illustrations, icons, and a modern color palette to convey trust and professionalism. Designed responsive layouts and high-fidelity prototypes to ensure a consistent and engaging experience across devices.

Wix Development & Implementation – Built the platform on Wix, integrating lead generation forms, booking systems, payment gateways, and SEO-friendly components. Focused on performance, responsiveness, and tracking user behavior with analytics tools to support ongoing improvements.

Testing & Iteration – Conducted usability testing and A/B testing to refine key interactions, calls-to-action, and navigation elements. Iterated on designs based on user feedback to improve conversions, reduce drop-offs, and deliver an intuitive, user-friendly experience.