Droob Sa - Travel Car Rental Experience
Droob Sa, a car-travel agency, required a complete website overhaul after an unsatisfactory earlier build. I redesigned and rebuilt the platform on Wix with improved UX, visual consistency, CMS integration, and SEO optimization.
Location:
Riyadh, Saudi Arabia
Project Timeline:
11 Dec 2023
Project Duration:
4 Weeks
Industry:
Travel and Car Rental Services
Role:
UX/UI Designer, Brand Designer, Web Developer, and SEO Analytics
Challenge
Droob Sa’s existing platform was cluttered, visually inconsistent, and not optimized for conversions or search engines. The client needed a complete rebuild to:
Deliver a clean, intuitive interface for browsing travel packages and car rentals.
Implement CMS functionality for easy content management.
Improve visibility through SEO optimization while enhancing engagement and conversion rates.
Results
Engagement increased to 5+ minutes per session.
Conversion rate rose to 18% after optimizing booking and inquiry flows.
User satisfaction reached 4.5★, reflecting improved trust, usability, and clarity.
5+ min
Engagement
+18%
Conversion Rate
4.5+
User Satisfaction
Process
Research & Discovery – Analyzed the existing website to identify pain points and deficiencies, conducted competitor research, and interviewed users to understand expectations and frustrations. Developed user personas to guide design decisions.
Information Architecture & UX Design – Reorganized navigation, structured travel and car rental listings, and optimized booking flows to reduce friction and increase conversions.
Visual & UI Design – Created a cohesive, modern visual system with consistent typography, color palette, and icons to establish credibility and trust. Designed responsive layouts to enhance usability on desktop and mobile devices.
Wix Development & Implementation – Rebuilt the platform on Wix with fully integrated CMS for easy content updates. Implemented SEO best practices, analytics tracking, and optimized performance for faster loading and improved search visibility.
Testing & Iteration – Conducted usability testing and refined key workflows based on feedback. Iterated on interface elements to ensure clarity, consistency, and engagement throughout the user journey.
Tools Used
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"After struggling with our previous website, the rebuild completely changed the user experience. The platform is now intuitive, visually consistent, and much easier to manage. SEO improvements have also driven more traffic."
MD Tito
Chairman | Picano Art
Conclusion
The Droob Sa rebuild transformed an underperforming website into a fully functional, SEO-optimized, and user-friendly platform. By addressing navigation, visual consistency, and content management needs, the new Wix implementation improved engagement, conversion rates, and overall satisfaction for travelers and car renters.