Al Jedeed — Premium Car Solutions for B2B Travel
Focused on building a seamless platform for car sales and travel services—combining usability, performance, and conversion-driven design.
Type:
Client
Role:
UX/UI Designer · Brand Designer · Web Developer
Year:
Focus:
UX/UI Design · Web Development · SEO
Overview
Aljedeed required a unified platform to manage both car sales and travel bookings without overwhelming users. The existing experience was fragmented, lacked structure, and did not effectively support conversions.
The goal was to create a clear, conversion-focused experience that simplifies how users explore services, make decisions, and complete bookings across both domains.
Impact
Improved conversion flow clarity, making booking and purchase journeys more straightforward
Increased lead generation through better-structured pages and stronger call-to-action placement
Enhanced user engagement and retention with a more consistent and intuitive experience
25%
Conversion Rate
+40%
Lead Generation Boost
75%
User Retention
Approach
Starting with research and competitive analysis, I explored how B2B travel platforms structure services and generate leads. Insights from this phase helped define a clearer direction for user flows and content structure. Through iterative sprints and feedback, I handled the end-to-end process—from UX and UI design to Wix development—while collaborating with stakeholders to ensure performance and scalability.
Platform Structure: Organized services into clear, business-focused sections
Conversion Flow: Simplified inquiry and booking flows to improve lead generation
Execution: Built a responsive, SEO-friendly platform with scalable components
The new platform transformed how we engage with our clients. Leads have increased significantly, and the overall experience feels seamless and consistent across devices.
Layanya
CEO, Co-founder | Picano Art
Conclusion
Aljedeed is now a live B2B platform for travel services, designed to simplify how businesses discover and request premium solutions, with a focus on clarity, usability, and conversion-driven design to improve engagement and lead generation.
Let’s build something meaningful
Open to product roles, collaborations, and conversations