Al Jedeed — Building a Conversion-Focused B2B Travel Platform
Designed and delivered a conversion-focused B2B platform for premium car and travel services in Saudi Arabia—focused on usability, performance, and driving lead generation.
Type:
Client
Role:
UX/UI Designer · Brand Designer · Web Developer
Timeline:
Focus:
UX/UI Design · Web Development · SEO
Overview
Al Jedeed is a dedicated platform for premium car and travel services for B2B users, based in Riyadh, Saudi Arabia, evolving from an earlier product into a more focused and scalable experience.
The existing system lacked structure and did not clearly support lead generation or service discovery. The goal was to design and deliver a conversion-focused platform that simplifies how businesses explore services, evaluate options, and submit inquiries—while maintaining performance, SEO, and scalability.
Problem
The previous experience limited both usability and business outcomes:
Scattered Service Structure: Car services and travel offerings were not clearly organized across the platform, making exploration difficult and slowing down decision-making
Weak Lead Flow: Inquiry and booking paths lacked visibility and direction
Low Engagement Signals: Users dropped off without completing key actions like form submissions
Inconsistent Experience: Layouts and interactions varied across pages, reducing trust and clarity
Approach
Starting with research and competitive analysis, I studied B2B travel and vehicle platforms to understand how services are structured and how leads are generated.
Through iterative design and development cycles, I worked across UX, UI, branding, and Wix implementation to build a complete, scalable solution.
Platform Structure: Organized services into clear, business-focused categories
Conversion Flow: Designed inquiry and booking journeys to guide users toward action
Execution: Delivered a responsive, SEO-optimized platform with reusable components
Key Decisions
Focused on conversion, clarity, and real-world business usage:
Conversion-First Layout: Prioritized inquiry and booking CTAs across key sections to increase lead capture
Service-Led Navigation: Structured the platform around how users explore services, not internal categories
Clear Content Hierarchy: Designed pages for quick scanning, comparison, and decision-making
Brand + UX Alignment: Built a consistent visual system that reflects a premium and trustworthy experience
End-to-End Delivery: Designed, developed (Wix), and optimized SEO to ensure performance and visibility
+40%
Lead Generation
25%
Conversion Rate
75%
User Retention
Impact
Improved Lead Conversion: Clearer flows and CTA placement increased inquiry completion
Higher Conversion Rate: Simplified booking and inquiry journeys reduced friction
Increased User Retention: More structured experience encouraged users to explore and stay longer
The platform significantly improved how we capture and manage leads. The experience now feels seamless, structured, and aligned with our business needs.
Layanya
CEO, Co-founder | Picano Art
Conclusion
Al Jedeed is now a live, fully functional B2B platform designed to support premium car and travel services. With a focus on conversion, usability, and scalability, it delivers clearer user journeys and measurable business outcomes.
Let’s build something meaningful
Open to product roles, collaborations, and conversations