Droob Sa — Travel Car Rental Experience

Focused on improving an existing platform through UX refinements, structured layouts, and performance optimization—enhancing usability and engagement.

Type:

Client

Role:

UX/UI Designer · Web Developer

Year:

11 December 2023

Focus:

UX/UI Design · Web Development · SEO

Overview

Droob Sa’s existing platform lacked clarity, consistency, and performance, making it difficult for users to explore services and complete key actions. The experience needed refinement without changing the core brand identity.

The goal was to improve usability, structure, and performance, making it easier for users to browse travel services, interact with content, and complete inquiries more efficiently.

Impact

Improved engagement time, with users spending longer exploring services and content
Increased conversion rates by optimizing booking and inquiry flows
Enhanced user satisfaction through clearer structure and more consistent interactions

5+ min

Engagement

+18%

Conversion Rate

4.5+

User Satisfaction

Approach

Starting with analysis of the existing platform, I identified usability gaps and areas affecting engagement and conversions. Through iterative improvements and testing, I refined the interface, improved structure, and handled Wix development with SEO optimization to enhance performance and visibility.

Refinement: Improved layouts and navigation while retaining the existing brand identity
Optimization: Enhanced booking and inquiry flows to support better conversions
Implementation: Rebuilt key sections on Wix with CMS support and SEO best practices

After struggling with our previous website, the rebuild completely improved the experience. The platform is now intuitive, visually consistent, and much easier to manage. SEO improvements have also helped drive more traffic.

MD Tito

Chairman | Picano Art

Conclusion

Droob Sa is now a refined and better-performing platform, with improved usability, clearer navigation, and stronger engagement—supporting more effective lead generation for travel services.

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